HongMall
Leading Asian products shopping app in North America. With over 1 million users and 50,000+ SKUs across three intelligent warehouses.
Overview
Leveraging my skills in campaign analysis, content creation, and UI/UX design, I'm optimizing the user journey for HongMall.
My focus is on crafting data-driven campaigns and enhancing the overall shopping experience to drive user engagement and maximize ROI.
Details
Role: Campaign Analyst
Tools: AWS Pinpoint, Quicksight, Tableau, SQL, Figma
Tools: AWS Pinpoint, Quicksight, Tableau, SQL, Figma
Introducing 🔥Popular Trends
• Analyzed user search data to identify and segment trending product categories.
• Leveraged user data for targeted product recommendations within the "popular trends" section.
• Improved user experience by ensuring discoverability of relevant Asian products.
• Enhanced SEO by incorporating trending keywords and search terms naturally.
🔍Weekly Editor's Pick
• Analyzed top search trends to curate a data-driven selection of high-interest products.
• Increased click-through rates (CTR) by featuring the most relevant items based on user search.
• Enhanced user experience with eye-catching visuals and strategic product placement.
• Increased add-to-cart rates by incorporating alternative product suggestions and bundle deals.
Optimizing 📍Product Listing
• Enhanced app-wide SEO: Incorporated search terms strategically throughout product listings
• Meta descriptions: Optimized meta descriptions for clarity and keyword relevance.
• Improved user navigation: Organized products into clear and logical categories for easy browsing and search bar function.
